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If you’re not getting lasting hold, it’s probably your gel application! Gaia, founder of @tootilab, joined my Group Curl Coaching Call as a guest expert and we discovered we use the exact same method for maximizing hold 😆👇 💧 Use less leave-in or cream before gel (or skip it altogether) — too much softens curls and weakens hold. 🪮 Apply gel thoroughly in small sections for even coverage and stronger definition. 🌬️ Keep your hair still until it’s set — that’s how you lock in your cast. It was such a fun conversation about product formulation, refreshing, and how small technique tweaks can completely change your results. 🌀 Email me (info@genamarie.co) the word “GROUP” if you’d love to join future guest expert sessions inside the Curl Coaching Membership. 🌀 Be sure to check out @tootilab science-backed curl care and high-quality products! New videos every Sunday, so please subscribe so you don't miss a new video! https://www.youtube.com/genamarie?sub_confirmation=1 💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1 Emails are sent 1x per week and include a copy of my latest blog post. 📆 CURL COACHING MEMBERSHIP: https://genamarie.co/curl-coaching/ 📝 HAIR TYPE QUIZ: https://genamarie.co/hair-type-quiz/ 📥 DIGITAL RESOURCES: https://genamarie.co/digital-resources/ 🗓 CURLY HAIR TRACKER & PLANNER: https://genamarie.co/product/curly-hair-tracker-planner/ ➜FOLLOW • BLOG: http://www.genamarie.co • EMAIL (business inquiries): info@genamarie.co • INSTAGRAM: http://instagram.com/GenaMarie.co • THREADS: https://www.threads.net/@genamarie.co • FACEBOOK: http://www.facebook.com/GenaMarie.co • PINTEREST: http://www.pinterest.com/GenaMarieCo ➜HAIR TYPE • 3A-3B curls • High porosity • Medium to coarse texture • Low density ➜SHOP MY PRODUCTS: http://genamarie.co/shop/ https://www.amazon.com/shop/genam ➜MY DISCOUNT CODES ★STRANDPRINT 10% off with code GENA10: https://www.strandprint.com/ ★UMBERTO GIANNINI 20% off with code GENAMARIECO: https://us.umbertogiannini.com/GENAMARIECO ★MOP TOP 20% off with code GENA20: https://moptophair.com/gena20 ★TOOTILAB 15% off with code GENAMARIE: https://www.tootilab.com/GENAMARIE ★ INNERSENSE 15% off first order with code GENA15: https://tidd.ly/3Jkn8sE ★ OUIDAD 25% off with code GENAMARIE: https://bit.ly/GMOuidad ★ AG HAIR 20% off with code GENA20: https://agcare.sjv.io/eKgoyZ ★ BOUCLÈME 15% off with code GENA15: https://boucleme.us/GENA15 ★ BOUNCE CURL 10% off with code GENAMARIE: https://glnk.io/x26q/genamarieco ★ JESSICURL 10% off with code GENAMARIE: https://www.shareasale.com/r.cfm?u=680741&m=137946&b=2278196 ★ MINHA BEAUTY 10% off with code GENAMARIE: https://www.minhabeauty.com/?ref=GENAMARIE ★ CURLFRIEND COLLECTIVE 10% off through link: https://bit.ly/CurlfriendCollective ★ KITSCH 15% off with code GENA15: https://bit.ly/KitschGena15 ★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: https://bit.ly/ThermalHaircareGM ★ CURLS MONTHLY $5 off: https://curlsmonthly.com/?ref=GENAMARIE ★ DIME BEAUTY SKINCARE 20% off with code GenaM20: https://bit.ly/DimeBeautyGM FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
YouTube Video VVVHVTM2OUJpWFg1cjVzM1NTNjc5ZmN3LjF3R2lVekZlYVRV

Maximizing Hold & Frizz Control ft. @tootilab

Watch the full video on my channel if you're struggling with your curls not lasting to see answers to some common curly hair questions. 🌟Prioritize scalp health🌟 -Use medicated shampoo, if needed. -Use a good conditioner, avoiding the scalp as much as possible. -When applying stylers, avoid the roots. -Don’t style in the shower or upside down. -Style upright for more control over where the product goes because you can see. -Don’t style soaking wet - this often lets product seep onto the scalp. -Avoid plopping because it presses products onto the scalp; microplop instead. ❓ What question do you want me to answer during my next Q&A? Drop it below! ⬇️ 🎥 Full video on my channel to watch me answer viewers' questions about tackling frizz and getting longevity from your wash days! #curlyhairproblems #scalp #curlyhairtips #curlyhairroutine #curlyhaircoach New videos every Sunday, so please subscribe so you don't miss a new video! https://www.youtube.com/genamarie?sub_confirmation=1 💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1 Emails are sent 1x per week and include a copy of my latest blog post. 📆 CURL COACHING MEMBERSHIP: https://genamarie.co/curl-coaching/ 📝 HAIR TYPE QUIZ: https://genamarie.co/hair-type-quiz/ 📥 DIGITAL RESOURCES: https://genamarie.co/digital-resources/ 🗓 CURLY HAIR TRACKER & PLANNER: https://genamarie.co/product/curly-hair-tracker-planner/ ➜FOLLOW • BLOG: http://www.genamarie.co • EMAIL (business inquiries): info@genamarie.co • INSTAGRAM: http://instagram.com/GenaMarie.co • THREADS: https://www.threads.net/@genamarie.co • FACEBOOK: http://www.facebook.com/GenaMarie.co • PINTEREST: http://www.pinterest.com/GenaMarieCo ➜HAIR TYPE • 3A-3B curls • High porosity • Medium to coarse texture • Low density ➜SHOP MY PRODUCTS: http://genamarie.co/shop/ https://www.amazon.com/shop/genam ➜MY DISCOUNT CODES ★STRANDPRINT 10% off with code GENA10: https://www.strandprint.com/ ★UMBERTO GIANNINI 20% off with code GENAMARIECO: https://us.umbertogiannini.com/GENAMARIECO ★MOP TOP 20% off with code GENA20: https://moptophair.com/gena20 ★TOOTILAB 15% off with code GENAMARIE: https://www.tootilab.com/GENAMARIE ★ INNERSENSE 15% off first order with code GENA15: https://tidd.ly/3Jkn8sE ★ OUIDAD 25% off with code GENAMARIE: https://bit.ly/GMOuidad ★ AG HAIR 20% off with code GENA20: https://agcare.sjv.io/eKgoyZ ★ BOUCLÈME 15% off with code GENA15: https://boucleme.us/GENA15 ★ BOUNCE CURL 10% off with code GENAMARIE: https://glnk.io/x26q/genamarieco ★ JESSICURL 10% off with code GENAMARIE: https://www.shareasale.com/r.cfm?u=680741&m=137946&b=2278196 ★ MINHA BEAUTY 10% off with code GENAMARIE: https://www.minhabeauty.com/?ref=GENAMARIE ★ CURLFRIEND COLLECTIVE 10% off through link: https://bit.ly/CurlfriendCollective ★ KITSCH 15% off with code GENA15: https://bit.ly/KitschGena15 ★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: https://bit.ly/ThermalHaircareGM ★ CURLS MONTHLY $5 off: https://curlsmonthly.com/?ref=GENAMARIE ★ DIME BEAUTY SKINCARE 20% off with code GenaM20: https://bit.ly/DimeBeautyGM FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
YouTube Video VVVHVTM2OUJpWFg1cjVzM1NTNjc5ZmN3LjBUX083UkItRm5B

How to Prevent Scalp Irritation with Curly Hair

If your curls never seem to last or always end up frizzy by the end of the day, this video breaks down why. I’m answering your most common curl longevity questions while sharing my routine and first impressions of a few new drugstore products from Not Your Mother’s and Curlfriend Collective items. Summary on the blog: https://genamarie.co/2025/11/why-your-curls-dont-last-how-to-fix-it-longevity-qa-not-your-mothers-review/ Download the Strong Hold Cheat Sheet: https://genamarie.co/product/strong-hold-method-cheat-sheet/ ➜PRODUCT LINKS • Not Your Mother’s Curl Talk Flash Freeze Gel: https://howl.me/ckulaiixOA0 • Curlsmith Fragrance-free Strong Hold Gel, 10% off with code GENAMARIE10: https://tidd.ly/40SW6P8 Amazon: https://amzlink.to/az0hKEx4FwE0C • Not Your Mother's Curl Talk Fragrance-Free Curl Activating Hair Mousse: https://howl.link/a29w3pw3y61ae • Curlsmith Flawless Finish Hairspray, 10% off with GENAMARIE10: https://tidd.ly/3qpo0Tb Buy from Ulta: https://howl.link/2tn112tjnmprb • Living Proof Full Dry Volume Texture Spray: http://bit.ly/47gbx7r Amazon: https://amzlink.to/az0lLhFk85YHQ Ulta: https://howl.link/4jb8726b7h5jz • Not Your Mother’s Bond Building Shampoo & Conditioner Amazon: https://amzlink.to/az0sI0wXR5VRf Ulta (shampoo): https://howl.link/eb2bkw638zxgd Ulta (conditioner): https://howl.me/ckulslGSb47 • Not Your Mother's Curl Talk Moisturizing Lotion: https://howl.link/ihw4qo3u2oays • Not Your Mother's Curl Talk Strengthening Oil: https://howl.link/xck70qnh587lb • Not Your Mother’s Curl Talk Cream Buy from Ulta: https://howl.me/ckulaiNq9xq Buy from Target: https://goto.target.com/E61Mn • Not Your Mother’s Curl Talk Leave-In Conditioner: https://howl.me/ckulaigSQco • Curlsmith Defrizzion + XXL Diffuser, 10% off with code GENAMARIE10: https://tidd.ly/3cuopwB Amazon: https://amzlink.to/az0NE8TZ1YzCi Ulta: https://howl.me/ckueKkskohE • Curlfriend Collective Black to Basics Cotton Cloud T-Shirt Hair Towel Duo: http://bit.ly/4qpFd9D • Curlfriend Collective Midnight Blooms XL Silk Shower Cap: http://bit.ly/4odI43Z • Curlfriend Collective Espresso Comfort Curve Silk Headband: http://bit.ly/3J21lpO • Bouclème Flairosol Mist Spray Bottle, 15% off with code GENA15: https://collabs.shop/y3cj1c • Tangle Teezer Brush: Amazon: https://amzlink.to/az033gxXxkLfe Ulta: https://howl.me/ckulsmeTcNg ➜VIDEOS MENTIONED: Are you using the right amount of product?: https://www.youtube.com/watch?v=s_SqgcDuCPY&list=PLcFghU1dAGrqi8ZTt_pu5PNiJHvDDunga&index=1&pp=gAQBiAQB How to Refresh Your Curls Without Making Them Flat or Producty: https://www.youtube.com/watch?v=IQk_MczQ0Ag&list=PLcFghU1dAGrrQsdzzNbLkdoc7_jsgOvuN&index=1&pp=gAQBiAQB ➜TIMESTAMPS 0:00 Intro 0:41 What I'm using today 2:55 How to get strong hold without weighing down hair 4:13 Lightweight, strong hold gel, mousse, and hairspray options 6:50 Getting longer lasting results on thinning waves and curls 9:18 How to get longer lasting results for hair that falls or stretches 11:27 How to tackle "crunchy" hair 13:05 Review of new hair towel, headband, and shower cap 15:38 Finishing with oil and final results 17:45 Day 2, no refresh 18:42 Still Stuck? 💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1 📆 CURL COACHING MEMBERSHIP: https://genamarie.co/curl-coaching/ 📝 HAIR TYPE QUIZ: https://genamarie.co/hair-type-quiz/ 📥 DIGITAL RESOURCES: https://genamarie.co/digital-resources/ 🗓 CURLY HAIR TRACKER & PLANNER: https://genamarie.co/product/curly-hair-tracker-planner/ ➜FOLLOW • BLOG: http://www.genamarie.co • EMAIL (business inquiries): info@genamarie.co • INSTAGRAM: http://instagram.com/GenaMarie.co • THREADS: https://www.threads.net/@genamarie.co • FACEBOOK: http://www.facebook.com/GenaMarie.co • PINTEREST: http://www.pinterest.com/GenaMarieCo ➜HAIR TYPE • 3A-3B curls • High porosity • Medium to coarse texture • Low density ➜SHOP MY PRODUCTS: http://genamarie.co/shop/ https://www.amazon.com/shop/genam ➜MY DISCOUNT CODES ★STRANDPRINT 10% off with code GENA10: https://www.strandprint.com/ ★TOOTILAB 15% off with code GENAMARIE: https://www.tootilab.com/GENAMARIE ★ INNERSENSE 15% off first order with code GENA15: https://tidd.ly/3Jkn8sE ★ OUIDAD 25% off with code GENAMARIE: https://bit.ly/GMOuidad ★ AG HAIR 20% off with code GENA20: https://agcare.sjv.io/eKgoyZ ★ BOUNCE CURL 10% off with code GENAMARIE: https://glnk.io/x26q/genamarieco ★ CURLFRIEND COLLECTIVE 10% off through link: https://bit.ly/CurlfriendCollective ★ CURLS MONTHLY $5 off: https://curlsmonthly.com/?ref=GENAMARIE ★ DIME BEAUTY SKINCARE 20% off with code GenaM20: https://bit.ly/DimeBeautyGM FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
YouTube Video VVVHVTM2OUJpWFg1cjVzM1NTNjc5ZmN3LnB6dnEyOER1ZnRF

Why Your Curls Don’t Last + Testing New Drugstore Products (Longevity Q&A)

DM me GROUP on IG, FB or email if you're tired of overthinking your routine and just want to know what your hair actually needs 👇 The truth about protein and moisture? It’s way more confusing than it needs to be. This is one of the most common topics people ask me about, and the reason I tell you not to stress over it is because most of what you’ve heard is overly complicated or just plain wrong. Inside my coaching program, I help you cut through the noise and focus on what really matters. Instead of talking about “protein vs. moisture” like a balancing act, I teach you my method of looking at it as: ✨ Structure & Strength vs. 💧 Softness & Flexibility This approach helps you assess how your hair feels, and build a routine that gives you the right balance for long-lasting results, without having to decode a million product labels or guess what's wrong. If your routine feels overwhelming, I’ll help you simplify it, step by step. DM me GROUP on IG, FB, or email to learn more about my coaching program and how we can create a routine that actually works for your hair. #CurlyHairRoutine #ProteinMoistureBalance #CurlyHairCoach #HealthyHairGoals #HairTips #WavyHairHelp #CurlCareSimplified #MoistureVsProtein #CurlyHairMyths #StructureAndSoftness #CurlyHairAdvice New videos every Sunday, so please subscribe so you don't miss a new video! https://www.youtube.com/genamarie?sub_confirmation=1 💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1 Emails are sent 1x per week and include a copy of my latest blog post. 📆 CURL COACHING MEMBERSHIP: https://genamarie.co/curl-coaching/ 📝 HAIR TYPE QUIZ: https://genamarie.co/hair-type-quiz/ 📥 DIGITAL RESOURCES: https://genamarie.co/digital-resources/ 🗓 CURLY HAIR TRACKER & PLANNER: https://genamarie.co/product/curly-hair-tracker-planner/ ➜FOLLOW • BLOG: http://www.genamarie.co • EMAIL (business inquiries): info@genamarie.co • INSTAGRAM: http://instagram.com/GenaMarie.co • THREADS: https://www.threads.net/@genamarie.co • FACEBOOK: http://www.facebook.com/GenaMarie.co • PINTEREST: http://www.pinterest.com/GenaMarieCo ➜HAIR TYPE • 3A-3B curls • High porosity • Medium to coarse texture • Low density ➜SHOP MY PRODUCTS: http://genamarie.co/shop/ https://www.amazon.com/shop/genam ➜MY DISCOUNT CODES ★STRANDPRINT 10% off with code GENA10: https://www.strandprint.com/ ★UMBERTO GIANNINI 20% off with code GENAMARIECO: https://us.umbertogiannini.com/GENAMARIECO ★MOP TOP 20% off with code GENA20: https://moptophair.com/gena20 ★TOOTILAB 15% off with code GENAMARIE: https://www.tootilab.com/GENAMARIE ★ INNERSENSE 15% off first order with code GENA15: https://tidd.ly/3Jkn8sE ★ OUIDAD 25% off with code GENAMARIE: https://bit.ly/GMOuidad ★ AG HAIR 20% off with code GENA20: https://agcare.sjv.io/eKgoyZ ★ BOUCLÈME 15% off with code GENA15: https://boucleme.us/GENA15 ★ BOUNCE CURL 10% off with code GENAMARIE: https://glnk.io/x26q/genamarieco ★ JESSICURL 10% off with code GENAMARIE: https://www.shareasale.com/r.cfm?u=680741&m=137946&b=2278196 ★ MINHA BEAUTY 10% off with code GENAMARIE: https://www.minhabeauty.com/?ref=GENAMARIE ★ CURLFRIEND COLLECTIVE 10% off through link: https://bit.ly/CurlfriendCollective ★ KITSCH 15% off with code GENA15: https://bit.ly/KitschGena15 ★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: https://bit.ly/ThermalHaircareGM ★ CURLS MONTHLY $5 off: https://curlsmonthly.com/?ref=GENAMARIE ★ DIME BEAUTY SKINCARE 20% off with code GenaM20: https://bit.ly/DimeBeautyGM FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
YouTube Video VVVHVTM2OUJpWFg1cjVzM1NTNjc5ZmN3Lno2WXVvRGl0YWxF

Protein & Moisture Balance = Structure & Softness Balance

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Curly Hair Tracker & Planner Spreadsheet

Curlfriend Collective Black to Basics Cotton Cloud T-Shirt Hair Towel Duo

Bounce Curl Volume EdgeLift Brush

Maui Moisture Lightweight Hydration + Hibiscus Water Conditioner

Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo

Tangle Teezer Naturally Curly Detangling Brush

Satin bonnet with adjustable band

Ouidad Advanced Climate Control Heat & Humidity Stronger Hold Gel

Not Your Mother’s Curl Talk Flash Freeze Gel

Curlsmith Fragrance-Free Strong Hold Gel

Curlsmith Defrizzion Hair Dryer & XXL Diffuser

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