About
Hi, Curlfriend!
So glad you’re here! I’m Gena, a thirty-something living in the mountains of Virginia with my husband and our fur babies. I’m passionate about hair science, beauty, fashion, marketing, self-improvement, and wine, just to name a few.
I began my blogging journey in 2009 and expanded to YouTube in 2011. Initially, my focus was on beauty and fashion, but I found my true passion in the world of natural curls and never looked back. Creating content has brought me immense joy, as it perfectly blends my love for beauty, marketing, business, and creativity.
For nearly a decade, I balanced my content creation with a career in digital marketing, where I specialized in paid media and social media management. In 2023, I took the leap to pursue content creation full-time, and it’s been the most rewarding decision I’ve ever made. I still can’t believe I get to wake up and do this everyday!
My content centers on curly hair education, where I provide science-backed insights to help you navigate the complexities of caring for your curls. My goal is to simplify the process, offering practical solutions to your curly hair challenges. There’s nothing I love more than getting to the root of your hair struggles and finding effective ways to help.
Having gone through my own natural hair journey, I’ve learned a lot as I transitioned from damaged hair to embracing my natural curls. I’m here to share that knowledge with you, so you can love your curls too.
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While I’m not a haircare professional, my hope is to inspire you to embrace your natural texture and feel confident in your curly hair journey.
Here, you’ll find simplified instructions, easy-to-follow tutorials, in-depth product reviews, beginner-friendly tips, and so much more—all tailored for the everyday person.
Enjoy exploring my content, and don’t hesitate to reach out and connect with me. I’m here to help and would love to hear from you!
