tired of guessing
with your curls?
If you have tried all the products and routines,
spent time, money, and energy,
and you are still not getting results you love,
you’re not doing it wrong.
You are missing clarity.
When you understand your curls,
you’re in control of your results.
Why nothing ever fully clicks
Clarity means knowing why your hair responds the way it does. Not guessing. Not copying routines. Not hoping it works next time.
When you understand how wash day, products, styling, and refreshing work together—and how to troubleshoot what you’re seeing—you stop chasing fixes and start making confident, intentional adjustments.
You don’t have to keep doing this alone.
Curly hair is nuanced. Tiny shifts in technique or product can completely change the outcome, making it hard to know what’s actually working—or not.
When you’re figuring this out on your own, it’s almost impossible to identify what to change. Without feedback and support, even great routines can lead to disappointing results. And every month you spend guessing is another month of wasted products, wasted time, and results you can’t count on.
What changes when you finally have the right support
No more spending 30 minutes trying to “fix” day-two hair.
No more avoiding plans because your curls didn’t turn out.
No more wondering if you’re doing something wrong every single wash day.
When you finally understand how your hair works, you:
Stop wasting money on products that don’t work for your hair
Get your time back with a routine that actually works
Feel confident wearing your curls instead of second-guessing them
Know what to adjust without starting over
This isn’t about perfect hair.
It’s about having a routine you can trust, results you can repeat, and the skills to troubleshoot on your own.
You’re in control.
Annual Group Coaching Testimonial

Why this isn't like a one-off consult or salon visit
❌ You don’t need another consult with quick tips that leave you guessing.
❌ You don’t need more videos that weren’t made for your hair.
✅ You need support that doesn’t end after one session
✅ You need feedback that’s personal, guidance that’s ongoing, and a system you can actually use.
Why I created my virtual Group Curl Coaching Program
I created this program because one-off advice doesn’t create lasting change.
You don’t just need someone to tell you what to do. You need to learn how to think about your own hair, recognize what’s working, and make confident adjustments when things change.
That’s what real progress looks like. And that’s what this program delivers.
How the Program Works
This isn’t a course you watch on your own. It’s hands-on coaching designed to help you build skills, not just follow instructions.
The program is flexible and meets you where you are. Whether you attend live calls, engage through the community, or both, there are multiple ways to make progress as long as you’re checking in and staying active.
Inside, you’ll get:
- A personalized framework for your curls - A step-by-step process built around wash day, products, styling, and refreshing so you stop guessing and start making adjustments that actually work for your hair.
- Live group coaching calls - Troubleshoot, style, diffuse, and refresh with me in real time so we can see exactly what's working and what needs adjusting. Weekday and weekend options available, and all calls are recorded so you never miss out.
- Ongoing support and feedback - Ask questions, share your progress, and get personalized guidance inside a private community. This is where a lot of the real troubleshooting happens, so even if you can't make every call, you can still stay on track and keep making progress.
- Everything you need to stay organized - Lessons, educational resources, a curl tracker and planner, and access to all call recordings so you can revisit or catch up anytime.
You’re not starting from scratch. You’re building a system that actually lasts.
This is the highest level of support I offer virtually, and it’s designed to help you finally take control of your curls for good.
Summer Group Coaching

I was completely overwhelmed and frustrated. I thought I was pretty educated on curly hair, but I understood my issue to be lack of moisture and hydration so I kept layering on the conditioner hoping it would help. I was then completely embarrassed about my hair. I never knew how each wash day would turn out. I have a cabinet full of products and nothing seemed to work. Or something would work temporarily and then it would stop. I was inundated with information and still felt like I knew nothing.
I have a MUCH better understanding of why my hair behaves the way it does, how to manage it with varying climates and temperatures (particularly humidity!) I feel like I’m more in control of how my hair behaves and will turn out on wash day vs. the other way around. I know what my hair needs when it behaves a certain way, how to manage “unruly” curls, and how to troubleshoot. I have way more confidence than I ever did before!
I now feel like I’m capable of troubleshooting an issue. I don’t automatically have to default to a hat or ponytail. I thought I knew a lot about which products worked for my hair before, but I have learned so much more than I ever thought. Gena has gone above and beyond in truly educating me and helping me understand the nuances of curly hair, how products work differently on different curl types, what MY hair needs and how it will respond. It has been life-changing!
I truly can’t find appropriate words to express how supportive, understood, and connected I feel to the group and Gena. I’ve worked with several coaches in the past and Gena’s level of responsiveness, empathy, clarifications, patience, time, and understanding is like nothing I have ever experienced before. If it ever felt overwhelming she reminded us of exactly what to focus on. She breaks things down in a meaningful, structured way so that I really didn’t feel overwhelmed, which has not been the case in the past (for me).
DO IT! Don’t hesitate. Even if you think you know a lot about curly hair and even if you DO know a lot about curly hair and have a better understanding, I guarantee Gena will teach you more. Not only that, but there is nothing but positives you can take away from learning from Gena and others in the community. I’ve learned from Gena but I’ve also learned from the others. I don’t have many “in real life” friends who have curly hair, so there’s an added bonus of connecting with others who appreciate the science of curls. There are many individuals of all ages, hair types, lengths, curls, textures, etc. It is absolutely 100% worth the investment. I have zero doubt I’m going to continue.
Learn more about Curl Coaching
See Real-Time Coaching in Action
Is your curl routine moisture-hold balanced?
The Wash Day Cycle, Explained
Can't Get a Cast? Check These.
Finger coil problem areas for longer-lasting curls
You can't fix what you can't describe
An overlooked hack for fuller-looking curls
How to Smooth Frizz Without a Brush
You don't need different styling products for gray hair ❌
These are real moments from live styling sessions—personalized feedback, problem-solving, and guidance tailored to your hair. This is what hands-on coaching looks like.
Choose your plan
Everything described above is included in both plans. The difference is duration — annual members get a full year of coaching across all four seasons, plus four Personal Technique Review Videos for the deepest, most individualized support in the program.
Annual Membership
Fall 2026 - Summer 2027-
All four seasonal cohorts (Fall, Winter, Spring, Summer)
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Annual Exclusive: Four Personal Technique Review Videos — one per season. The fastest way to improve your styling, diffusing, and refreshing. You send me footage of your technique, I send back a private video walking you through exactly what to change — so you stop guessing and start seeing consistent results..
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Lock in your rate with exclusive renewal pricing
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Best for: Building lasting confidence and long-term consistency with your curls.
Seasonal Membership
September - November 2026-
Fall 2026 cohort
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Option to continue with future seasons at renewal pricing
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Best for: Dialing in your routine and building the foundation to maintain it.
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Want to commit to the full year? Annual membership saves you $400 compared to seasonal.
Fall 2026 enrollment closes:
Seats are limited.
The Fit Guarantee
I’m confident this program will give you clarity on your curls. But I also know you can’t tell if something truly works for you until you’re inside.
So here’s how this works:
Join the program, go through the Beginner Modules, and attend (or watch the replay of) the first live coaching call.
If after that you decide this isn’t the right fit for you, email me before the second coaching call and I’ll refund you in full.
After the second call, all sales are final.
This isn’t a results guarantee – your hair won’t transform in a few weeks. But you WILL know if this program is structured in a way that works for you. If it’s not the right fit, just let me know.
This guarantee is available to first-time members only.
Annual Fall Group Coaching

If you are feeling confused or discouraged by all of the information online that doesn’t seem to work for you, I strongly recommend giving this coaching a try. I’ve gone from feeling overwhelmed and buying products constantly to understanding how to get the consistent results I want. It’s a fun community and Gena is unbelievably knowledgeable!
I actually understand how to style my hair now. I know how to respond in different situations depending on what my hair needs. I don’t feel overwhelmed anymore. It’s now consistent and fun!
I feel less confused and overwhelmed. I don’t hate my hair anymore. I wear it curly everyday and am confident attending important events even if its not on wash day.
Every season you wait is another season of guessing.
Your hair is not going to change unless you invest in making that change.
Still unsure? Here’s how this has helped people just like you...
Annual Group Coaching

What a difference a year makes! The annual option was super worth it and allowed me to be able to go at my own pace when dealing with life stressors. It gave me more time to work with Gena to figure my hair out better when I was struggling with certain aspects like bleach damage. Each lesson she offers is unique and tailored to each group, plus everyone is so kind and supportive of one another. It’s nice to go on a journey like this with others as it helps you feel less alone and allows you to learn from… Read more “Annual Group Coaching”
Annual Fall Group Coaching
I learned so much during this program: how to get to washdays I love, how to not waste time on refresh day, how to pick the right products and how to understand my hair better. Before joining, I was struggling with everything as I was new to my wavy hair, and I watched countless hours of YouTube, some more and some less helpful. Now, I have a routine and I love washday. Before I started washday was not great at all. I now have a better understanding of what’s going on and starting to be self sufficient.
Fall Group Coaching

Joining the Curl coach program has been a great decision. I have learned so much about my hair and how to take care of it properly. Bad hair days are something of the past. I get good results every wash day because I have learned to embrace my hair the way it is (frizz included!). I have a better knowledge of the products my hair needs. I know what techniques are better for me, like brush styling, product application etc. Managing my hair doesn’t feel like a time consuming task anymore because I can walk out of every wash day… Read more “Fall Group Coaching”
Annual Group Coaching

I was happy to learn that Gena keeps the group size small enough that she can give each member the specific help they each need. She constantly checks in with us to tailor the program to what the members want to learn. The members add a lot of feedback so we can help each other with similar challenges. I no longer buy products based on someone’s results that I saw on social media, what works for one hair type may not work for me. I transformed my hair step by step with the support I’ve received. I have saved money… Read more “Annual Group Coaching”
Fall Group Coaching

Before joining, I had absolutely no clue how to select products or apply properly. Joining Gena’s community has been a game-changer for me! I am new to embracing my wavy/curly hair after many years. The comfort of 1:1 support has been worth every penny. I still have a long way to go, but my confidence is growing! What’s changed for me day to day: money saved buying wrong products – spending less time refreshing – hair is lasting longer
Summer Group Coaching

Wow where do I even begin! Gena is INCREDIBLE. She genuinely cares about each and every person in her program, and goes above and beyond to make sure everyone is taken care of. I would send her videos of my hair routine, and she would make videos back to me of improvements I could make and also encourage me on things I’m doing great at. I’m so thankful I found Gena, she has helped me SO much!! Improvements: My hair is healthier, my curls are better, and I am more confident. I still have a lot to learn, but I… Read more “Summer Group Coaching”
Spring Group Coaching
For as long as I can remember, I have hated my curly hair. I often (and literally) dreamed of having straight, sleek, frizz free hair. I have spent countless years and dollars trying to achieve straight hair but was never satisfied with the end result. A little over 2 years ago, I decided to grow my hair longer and this past winter, I began to consider wearing my hair curly. It was scary at first and I felt completely lost and overwhelmed about what products to use, how to style my hair and I had endless questions and no real… Read more “Spring Group Coaching”
Annual Group Coaching

I’ve benefitted so much from the curl coaching community with Gena. There’s so much information out there that just doesn’t work for people with different hair types. I finally understand what works and doesn’t work for my fine, thin curls. Gena helps us problem-solve and gives individualized suggestions. I went from feeling frustrated with my thin hair to having fun and appreciating my hair just the way it is!Being able to directly message Gena and access to exclusive content for the community is why I decided to continue my membership. Gena and the community support from other people with similar… Read more “Annual Group Coaching”
faqs
You can make real progress without attending a single call live. Every call is recorded and posted the next day, so you can watch on your own schedule, and you can submit your questions ahead of time to have them answered on the call.
Just as important: a huge amount of the coaching happens in the community feed. That’s where you post what you tried, share what happened, and get feedback on what your results are telling you and what to adjust next. That ongoing loop of testing, reporting back, and refining runs all season, on your schedule. Members who never make a live call still get coached through their hair every step of the way.
This isn’t a course where you watch hours of videos alone. It’s about consistent, small actions. Most members spend about an hour per week engaging—either watching a live call, catching up on a replay, or posting in the community. The key is checking in regularly.
Additionally, you’ll gain access to foundational lessons that you can watch at your own pace when you start the program. These lessons are designed to help you build a strong curl care foundation without feeling overwhelmed. The program is flexible, allowing you to progress in a way that fits your schedule.
Group size varies by season, and some people are more active than others, but it’s intentionally kept manageable and intimate so everyone gets support. The structure is designed so that no matter the size, you still get feedback through the community feed, live calls, and call replays.
Product recommendations are a small piece of what happens inside the membership. The bigger transformation is learning how to choose products in the first place, so you’re equipped to shop confidently wherever you are.
I work with members from all over the world, and I coach each one where they actually shop. If a product you’re curious about is one I haven’t tried, that’s not a dead end. We test and learn together, and I teach you how to properly test a product so you can tell whether it’s right for your hair. That skill travels with you no matter where you live or what’s on the shelf near you.
That’s actually one of the biggest benefits. You’ll learn techniques tailored to your hair, but you’ll also see what works (or doesn’t) for different curl patterns, densities, and porosities. Learning from others helps you avoid mistakes and better understand why your hair behaves the way it does.
Yes. My methods work across all hair types because they’re built on reading your hair, not matching you to a preset routine. You learn to recognize the signs and symptoms your hair is showing you and understand what it actually needs, and that skill applies whether your hair is wavy, fine, gray, damaged, or shifting with age.
My members cover the full range of curl and wave patterns, ages, and stages. Some have hair that looks practically straight when it’s not styled and some have tight coils. Some are navigating density changes or working through damage recovery. There are small adjustments we make for different hair types, but the framework is the same: observe what your hair is doing, understand why, and make the next right adjustment.
Whatever’s going on with your hair, it’s workable.
Refunds are available before the second live coaching call. After that point, all sales are final.
This is not a results guarantee – your curls won’t transform in a few weeks, and results depend on your consistency and engagement. This guarantee is simply about making sure the program structure and teaching style are the right fit for you.
The program is open internationally, but participants must be fluent in English.
Payment is collected at sign-up through Mighty Networks, which you can access from desktop or mobile.
You’ll need to access Google Meet for the live calls and Google Drive for call slides.
I no longer offer 1:1s, and it’s a deliberate choice. Even a great one-on-one call is not enough to move someone forward long-term.
Someone can prescribe you a routine in a single session, but the moment you go home and try it, you’re on your own. Something works, something doesn’t, and there’s no one to help you read the result or decide what to adjust. That missing feedback loop is exactly where progress stalls.
The membership is built around that loop. You try something, report back what happened, and I coach you through what your results are telling you and what to test next.
During our guided sessions, you style your hair in real time while I watch and coach you through your technique, which is the closest thing to being in the room with you that exists virtually.
Each round of testing and feedback sharpens your ability to read your own hair, so you’re not just getting answers. You’re learning how to find them.
That’s the skill that lasts. The feedback loop is what teaches you to interpret results and adjust on your own, so you leave with the ability to solve new problems on your own.
Questions?
Email info@genamarie.co with any questions or help with sign up.
About me...
I'm Gena!
I’m passionate about helping others embrace their natural curls through science-backed education and personalized coaching. Having transitioned my own hair from damage to healthy, natural curls, I understand the challenges and joys of this journey. While I’m not a haircare professional, my goal is to simplify the complexities of curly hair care, offering practical solutions, tutorials, and product recommendations to support you every step of the way. Let’s work together to unlock the full potential of your beautiful curls!
What Guided Refreshing Actually Looks Like