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Curly hair doesn't have to be unpredictable.

If you have tried the products and routines, spent time, money, and energy, and you are still not getting results you love, you’re not doing it wrong.

You’re missing the skills to read what your hair is telling you.

When you know how to read your hair, you’re in control of your results.

Why nothing ever fully clicks

Most people think they just need the right answer. The right porosity result, the right product, the right routine.

But your hair is already giving you answers. Weighed down, flat at the roots, frizzy, falling flat by the afternoon. Each of those is a sign, and most of them point to something you can adjust.

The tricky part is that curly hair is nuanced. Tiny shifts in technique or product can completely change the outcome, which makes it hard to tell what’s working on your own. Without feedback, even a great routine can lead to disappointing results.

When you learn to read those signs and connect them to your wash day, products, styling, and refreshing, you stop guessing what to try next and start making adjustments you can count on.

What changes when you finally have the right support

No more spending 30 minutes trying to “fix” day-two hair.

No more avoiding plans because your curls didn’t turn out.

No more wondering if you’re doing something wrong every single wash day.

When you finally understand how your hair works, you:

💰 Stop wasting money on products that don’t work for your hair

⏰ Get your time back with a routine that actually works

✨ Feel confident wearing your curls instead of second-guessing them

🎯 Know what to adjust without starting over

This isn’t about perfect hair.
It’s about having a routine you can trust, results you can repeat, and the skills to troubleshoot on your own.

Annual Group Coaching Testimonial

I went from constantly having my hair in a bun, to having out and styled curly for up to 5-6 days. I truly love my curls! I am on the journey to accepting what my hair potential is! So excited for more knowledge! This course is taking away any doubts and fears. Bravery and acceptance are reigning for my curls!
Annual Winter Group Coaching Member

Why I teach you the skills instead of just handing you answers

I get it. It would be so much easier if someone could just tell you what to use.

But even the best product recommendations still have to be tested on your hair, and I might not nail it the first time. Curly hair takes some trial and error. What changes here is that you learn how to do that trial and error well.

Curl Coaching 1
It’s not just…It’s…
A list of products to buyLearning how to make the products you already have work, and shopping smarter when you do need something new, so you stop wasting money
A routine handed to youA routine you understand and can adjust when your hair changes
A hair type labelLearning to read how your hair actually behaves
Someone telling you what’s wrongKnowing what to watch for and what your results are telling you
A few pointers from a one-off consultSupport when your hair changes with the seasons, your water, or a product that stops working

Inside the program, you learn to connect the dots between what your hair is doing and why. At first we troubleshoot together. Over time, you start thinking like a curl expert, and you can make the next call on your own.

How the Program Works

The program is flexible and meets you where you are. Whether you attend live calls, engage through the community, or both, there are multiple ways to make progress as long as you’re checking in and staying active.

Inside, you’ll get:

You’re not starting from scratch. You’re building a system that actually lasts.

This is the highest level of support I offer virtually, and it’s designed to help you finally take control of your curls for good.

Summer Group Coaching

Before joining, I had no curl retention. I barely lasted until the end of the day and NEVER got a decent day 2, let alone day 3! Frizz, inconsistent curls. I was stressed out and frustrated. I would buy lots of products and tools and never really got the results that I was looking for.

Now I have less frizz, more definition, and best of all, improved curl retention. This is where the greatest shift has happened! I feel so much more confident about my hair. I know that I can get more consistent results in HALF the time. I no longer worry about my hair as I transition from activity to activity because I know how to handle refreshing. I also have increased my knowledge base about products and the moisture hold balance, so I can efficiently target any issues.

The community is wonderful and supportive. I have learned SO MUCH from reading others’ posts and viewing pics. The audits [personal technique review videos] are REALLY helpful. I learned not only from my own audit, but from watching others as well. The group styling/coaching is really helpful as well.

JOIN! You won’t regret it. Both the content and the community are something that you cannot find just by watching YouTube videos or other social media. The course is very dense in content and opportunities for application. Plus, it was enjoyable to participate.

Jeanine, Annual Member

See Real-Time Coaching in Action

These are real moments from live styling sessions—personalized feedback, problem-solving, and guidance tailored to your hair. This is what hands-on coaching looks like.

Choose your plan

Everything described above is included in both plans. The difference is duration — annual members get a full year of coaching across all four seasons, plus four Personal Technique Review Videos for the deepest, most individualized support in the program.

Annual Membership

December 2026 - November 2027
Lowest cost per season
  • All four seasonal cohorts (Fall, Winter, Spring, Summer)
  • Annual Exclusive: Four Personal Technique Review Videos — one per season. The fastest way to improve your styling, diffusing, and refreshing. You send me footage of your technique, I send back a private video walking you through exactly what to change so you stop guessing and start seeing consistent results.
  • Lock in your rate with exclusive renewal pricing
  • Best for: Building lasting confidence and long-term consistency with your curls.

Seasonal Membership

December - February 2027
  • One season (~2-3 months)
  • Option to continue with future seasons at renewal pricing
  • Best for: Dialing in your routine and building the foundation to maintain it.
  • Want to commit to the full year? Annual membership saves compared to seasonal.

Early access for waitlist members opens in:

Days

Waitlist members get first access before enrollment opens to everyone.

The Fit Guarantee

I’m confident this program will give you clarity on your curls. But I also know you can’t tell if something truly works for you until you’re inside.

So here’s how this works:

Join the program, go through the Beginner Modules, and attend (or watch the replay of) the first live coaching call.

If after that you decide this isn’t the right fit for you, email me before the second coaching call and I’ll refund you in full.

After the second call, all sales are final.

This isn’t a results guarantee – your hair won’t transform in a few weeks. But you WILL know if this program is structured in a way that works for you. If it’s not the right fit, just let me know.

This guarantee is available to first-time members only.

Still unsure? Here’s how this has helped people just like you...​

Summer Group Coaching

Before joining, my hair had length discrepancy, damaged ends, flat roots, inability to hold product, overly-moisturized. I felt like I had zero control over what my hair would look like every single day — wash day or not. I was completely overwhelmed and frustrated. I thought I was pretty educated on curly hair, but I… Read more “Summer Group Coaching”

Hayley, Annual Summer Member

Annual Spring Group Coaching

Before joining, I had undefined curls, I was washing my hair every other day, curls weren’t lasting, frizz, damage. I hated my hair. I thought I had bad hair my whole life. I kept buying new products hoping I would find a magic cure. The advice online was confusing and conflicting. I understand what my… Read more “Annual Spring Group Coaching”

Andrea, Annual Member

Annual Group Coaching

What a difference a year makes! The annual option was super worth it and allowed me to be able to go at my own pace when dealing with life stressors. It gave me more time to work with Gena to figure my hair out better when I was struggling with certain aspects like bleach damage.… Read more “Annual Group Coaching”

Kristi, Annual Member
Rated 5 out of 5 stars

Annual Fall Group Coaching

I learned so much during this program: how to get to washdays I love, how to not waste time on refresh day, how to pick the right products and how to understand my hair better. Before joining, I was struggling with everything as I was new to my wavy hair, and I watched countless hours… Read more “Annual Fall Group Coaching”

Annual Member

Fall Group Coaching

Joining the Curl coach program has been a great decision. I have learned so much about my hair and how to take care of it properly. Bad hair days are something of the past. I get good results every wash day because I have learned to embrace my hair the way it is (frizz included!).… Read more “Fall Group Coaching”

Marta, Annual Member

Annual Group Coaching

I was happy to learn that Gena keeps the group size small enough that she can give each member the specific help they each need. She constantly checks in with us to tailor the program to what the members want to learn. The members add a lot of feedback so we can help each other… Read more “Annual Group Coaching”

Lynn, Annual Member

Fall Group Coaching

Before joining, I had absolutely no clue how to select products or apply properly. Joining Gena’s community has been a game-changer for me! I am new to embracing my wavy/curly hair after many years. The comfort of 1:1 support has been worth every penny. I still have a long way to go, but my confidence… Read more “Fall Group Coaching”

Donna, Fall-Winter Member

Summer Group Coaching

Wow where do I even begin! Gena is INCREDIBLE. She genuinely cares about each and every person in her program, and goes above and beyond to make sure everyone is taken care of. I would send her videos of my hair routine, and she would make videos back to me of improvements I could make… Read more “Summer Group Coaching”

Mikayla, Summer Group Coaching Member

Spring Group Coaching

For as long as I can remember, I have hated my curly hair. I often (and literally) dreamed of having straight, sleek, frizz free hair. I have spent countless years and dollars trying to achieve straight hair but was never satisfied with the end result. A little over 2 years ago, I decided to grow… Read more “Spring Group Coaching”

Spring Group Coaching Member

Annual Group Coaching

I’ve benefitted so much from the curl coaching community with Gena. There’s so much information out there that just doesn’t work for people with different hair types. I finally understand what works and doesn’t work for my fine, thin curls. Gena helps us problem-solve and gives individualized suggestions. I went from feeling frustrated with my… Read more “Annual Group Coaching”

Annual Group Coaching Member

Every season you wait is another season of guessing.

More bad hair days you didn’t need to have.
More products you didn’t need to buy.
More mornings spent redoing your hair instead of getting on with your day.

faqs

You can make real progress without attending a single call live. Every call is recorded and posted the next day, so you can watch on your own schedule, and you can submit your questions ahead of time to have them answered on the call.

Just as important: a huge amount of the coaching happens in the community feed. That’s where you post what you tried, share what happened, and get feedback on what your results are telling you and what to adjust next. That ongoing loop of testing, reporting back, and refining runs all season, on your schedule. Members who never make a live call still get coached through their hair every step of the way.

This isn’t a course where you watch hours of videos alone. It’s about consistent, small actions. Most members spend about an hour per week engaging—either watching a live call, catching up on a replay, or posting in the community. The key is checking in regularly.

Additionally, you’ll gain access to foundational lessons that you can watch at your own pace when you start the program. These lessons are designed to help you build a strong curl care foundation without feeling overwhelmed. The program is flexible, allowing you to progress in a way that fits your schedule.

Group size varies by season, and some people are more active than others, but it’s intentionally kept manageable and intimate so everyone gets support. The structure is designed so that no matter the size, you still get feedback through the community feed, live calls, and call replays.

Product recommendations are a small piece of what happens inside the membership. The bigger transformation is learning how to choose products in the first place, so you’re equipped to shop confidently wherever you are.

I work with members from all over the world, and I coach each one where they actually shop. If a product you’re curious about is one I haven’t tried, that’s not a dead end. We test and learn together, and I teach you how to properly test a product so you can tell whether it’s right for your hair. That skill travels with you no matter where you live or what’s on the shelf near you.

That’s actually one of the biggest benefits. You’ll learn techniques tailored to your hair, but you’ll also see what works (or doesn’t) for different curl patterns, densities, and porosities. Learning from others helps you avoid mistakes and better understand why your hair behaves the way it does.

Yes. My methods work across all hair types because they’re built on reading your hair, not matching you to a preset routine. You learn to recognize the signs and symptoms your hair is showing you and understand what it actually needs, and that skill applies whether your hair is wavy, fine, gray, damaged, or shifting with age.

My members cover the full range of curl and wave patterns, ages, and stages. Some have hair that looks practically straight when it’s not styled and some have tight coils. Some are navigating density changes or working through damage recovery. There are small adjustments we make for different hair types, but the framework is the same: observe what your hair is doing, understand why, and make the next right adjustment.

Whatever’s going on with your hair, it’s workable.

Refunds are available before the second live coaching call. After that point, all sales are final.

This is not a results guarantee – your curls won’t transform in a few weeks, and results depend on your consistency and engagement. This guarantee is simply about making sure the program structure and teaching style are the right fit for you.

The program is open internationally, but participants must be fluent in English.

Payment is collected at sign-up through Mighty Networks, which you can access from desktop or mobile.

You’ll need to access Google Meet for the live calls and Google Drive for call slides.

I no longer offer 1:1s, and it’s a deliberate choice. Even a great one-on-one call is not enough to move someone forward long-term.

Someone can prescribe you a routine in a single session, but the moment you go home and try it, you’re on your own. Something works, something doesn’t, and there’s no one to help you read the result or decide what to adjust. That missing feedback loop is exactly where progress stalls.

The membership is built around that loop. You try something, report back what happened, and I coach you through what your results are telling you and what to test next.

During our guided sessions, you style your hair in real time while I watch and coach you through your technique, which is the closest thing to being in the room with you that exists virtually.

Each round of testing and feedback sharpens your ability to read your own hair, so you’re not just getting answers. You’re learning how to find them.

That’s the skill that lasts. The feedback loop is what teaches you to interpret results and adjust on your own, so you leave with the ability to solve new problems on your own.

Questions?

Email info@genamarie.co with any questions or help with sign up. 

About me...

I'm Gena!

I’m passionate about helping curly and wavy people understand their hair through education and coaching. I took my own hair from damaged to healthy natural curls, so I know how frustrating it is when nothing makes sense. I’ve spent years testing products and techniques and teaching what I’ve learned on YouTube and my blog. Now I coach members to read their own hair, so they can make confident decisions long after the program ends.

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