tired of guessing
with your curls?
If you have tried all the products and routines,
spent time, money, and energy,
and you are still not getting results you love,
you’re not doing it wrong.
You are missing clarity.
When you understand your curls,
everything gets easier.
Why nothing ever fully clicks
Clarity means knowing why your hair responds the way it does. Not guessing. Not copying routines. Not hoping it works next time.
When you understand how wash day, products, styling, and refreshing work together—and how to troubleshoot what you’re seeing—you stop chasing fixes and start making confident, intentional adjustments.
You don’t have to keep doing this alone.
Curly hair is nuanced. Tiny shifts in technique or product can completely change the outcome, making it hard to know what’s actually working—or not.
When you’re figuring this out on your own, it’s almost impossible to identify what to change. Without feedback and support, even great routines can lead to disappointing results.
What changes when you finally have the right support
No more spending 30 minutes trying to “fix” day-two hair.
No more avoiding plans because your curls didn’t turn out.
No more wondering if you’re doing something wrong every single wash day.
When you finally understand how your hair works, you:
Stop wasting money on products that don’t work for your hair
Get your time back with a routine that actually works
Feel confident wearing your curls instead of second-guessing them
Know what to adjust without starting over
This isn’t about perfect hair.
It’s about having a routine you can trust, results you can repeat, and the skills to troubleshoot on your own.
Annual Group Coaching Testimonial

Why this isn't like a one-off consult or salon visit
❌ You don’t need another consult with quick tips that leave you guessing.
❌ You don’t need more videos that weren’t made for your hair.
✅ You need support that doesn’t end after one session
✅ You need feedback that’s personal, guidance that’s ongoing, and a system you can actually use.
Why I created my virtual Group Curl Coaching Program
I created this program because one-off advice doesn’t create lasting change.
You don’t just need someone to tell you what to do. You need to learn how to think about your own hair, recognize what’s working, and make confident adjustments when things change.
That’s what real progress looks like. And that’s what this program delivers.
How the Program Works
This isn’t a course you watch on your own. It’s hands-on coaching designed to help you build skills, not just follow instructions.
The program is flexible and meets you where you are. Whether you attend live calls, engage through the community, or both, there are multiple ways to make progress as long as you’re checking in and staying active.
Inside, you’ll get:
- A personalized framework for your curls - A step-by-step process built around wash day, products, styling, and refreshing so you stop guessing and start making adjustments that actually work for your hair.
- Live group coaching calls - Troubleshoot, style, diffuse, and refresh with me in real time so we can see exactly what's working and what needs adjusting. Weekday and weekend options available, and all calls are recorded so you never miss out.
- Ongoing support and feedback - Ask questions, share your progress, and get personalized guidance inside a private community. This is where a lot of the real troubleshooting happens, so even if you can't make every call, you can still stay on track and keep making progress.
- Everything you need to stay organized - Lessons, educational resources, a curl tracker and planner, and access to all call recordings so you can revisit or catch up anytime.
You’re not starting from scratch. You’re building a system that actually lasts.
This is the highest level of support I offer virtually, and it’s designed to help you finally take control of your curls for good.
Annual Fall Group Coaching

The group coaching environment is so much more than I even expected, and I had high hopes. I have felt so supported and a whole lot less alone in my struggles and my triumphs. Gena is gracious and provides individualized responses and support while also helping us support one another.
I definitely have more predictable results and quicker styling now.
I feel more confident trying new things and identifying what is working and what isn’t. I also feel like I understand my hair a bit better and feel a lot less frustrated.
See Real-Time Coaching in Action
Your Wash Days Need a Cycle
Treat Your Hair Like It’s Fragile (Because It Is)
Simple Tweaks to Balance Moisture + Hold in Your #curlyhairroutine
Your Shampoo Might Be Too Gentle
Softness or Longevity: Which Do You Want More?
Damage Cycle Keeping You Stuck?
Testing a new gel? Don't change anything else!
Your Gel Isn’t the Problem — Your Application Is
These are real moments from live styling sessions—personalized feedback, problem-solving, and guidance tailored to your hair. This is what hands-on coaching looks like.
Choose your plan
Everything described above is included in both plans. The only difference is duration and the level of personalized support.
Annual Membership
2026-2027-
All four seasonal cohorts (Spring, Summer, Fall, Winter)
-
Four 30-minute 1:1 sessions throughout the year (annual members only)
-
Exclusive renewal discounts and perks
-
Best for: Long-term transformation and building lasting confidence with your curls.
Seasonal Membership
MARCH-MAY 2026-
Complete access to the Spring 2026 cohort
-
Option to continue with future seasons at renewal pricing
-
Best for: Getting your routine dialed in and learning the skills to maintain it on your own.
The Fit Guarantee
I’m confident this program will give you clarity on your curls. But I also know you can’t tell if something truly works for you until you’re inside.
So here’s how this works:
Join the program, go through the Beginner Modules, and attend (or watch the replay of) the first live coaching call.
If after that you decide this isn’t the right fit for you, email me before the second coaching call and I’ll refund you in full.
After the second call, all sales are final.
This isn’t a results guarantee – your hair won’t transform in a few weeks. But you WILL know if this program is structured in a way that works for you. If it’s not the right fit, just let me know.
Annual Fall Group Coaching

If you are feeling confused or discouraged by all of the information online that doesn’t seem to work for you, I strongly recommend giving this coaching a try. I’ve gone from feeling overwhelmed and buying products constantly to understanding how to get the consistent results I want. It’s a fun community and Gena is unbelievably knowledgeable!
I actually understand how to style my hair now. I know how to respond in different situations depending on what my hair needs. I don’t feel overwhelmed anymore. It’s now consistent and fun!
I feel less confused and overwhelmed. I don’t hate my hair anymore. I wear it curly everyday and am confident attending important events even if its not on wash day.
Still unsure? Here’s how this has helped people just like you...
Annual Group Coaching

What a difference a year makes! The annual option was super worth it and allowed me to be able to go at my own pace when dealing with life stressors. It gave me more time to work with Gena to figure my hair out better when I was struggling with certain aspects like bleach damage.… Read more “Annual Group Coaching”
Annual Fall Group Coaching
I learned so much during this program: how to get to washdays I love, how to not waste time on refresh day, how to pick the right products and how to understand my hair better. Before joining, I was struggling with everything as I was new to my wavy hair, and I watched countless hours… Read more “Annual Fall Group Coaching”
Fall Group Coaching

Joining the Curl coach program has been a great decision. I have learned so much about my hair and how to take care of it properly. Bad hair days are something of the past. I get good results every wash day because I have learned to embrace my hair the way it is (frizz included!).… Read more “Fall Group Coaching”
Annual Group Coaching

I was happy to learn that Gena keeps the group size small enough that she can give each member the specific help they each need. She constantly checks in with us to tailor the program to what the members want to learn. The members add a lot of feedback so we can help each other… Read more “Annual Group Coaching”
Fall Group Coaching

Before joining, I had absolutely no clue how to select products or apply properly. Joining Gena’s community has been a game-changer for me! I am new to embracing my wavy/curly hair after many years. The comfort of 1:1 support has been worth every penny. I still have a long way to go, but my confidence… Read more “Fall Group Coaching”
Summer Group Coaching

Wow where do I even begin! Gena is INCREDIBLE. She genuinely cares about each and every person in her program, and goes above and beyond to make sure everyone is taken care of. I would send her videos of my hair routine, and she would make videos back to me of improvements I could make… Read more “Summer Group Coaching”
Spring Group Coaching

For as long as I can remember, I have hated my curly hair. I often (and literally) dreamed of having straight, sleek, frizz free hair. I have spent countless years and dollars trying to achieve straight hair but was never satisfied with the end result. A little over 2 years ago, I decided to grow… Read more “Spring Group Coaching”
Annual Group Coaching

I’ve benefitted so much from the curl coaching community with Gena. There’s so much information out there that just doesn’t work for people with different hair types. I finally understand what works and doesn’t work for my fine, thin curls. Gena helps us problem-solve and gives individualized suggestions. I went from feeling frustrated with my… Read more “Annual Group Coaching”
faqs
You don’t have to attend every call to make progress. All calls are recorded and posted the next day, so you can watch on your own schedule. You can also ask questions ahead of time or post in the community feed and get feedback there. Progress happens when you stay engaged—whether that’s live calls, replays, or the community.
This isn’t a course where you watch hours of videos alone. It’s about consistent, small actions. Most members spend about an hour per week engaging—either watching a live call, catching up on a replay, or posting in the community. The key is checking in regularly.
Additionally, you’ll gain access to foundational lessons that you can watch at your own pace when you start the program. These lessons are designed to help you build a strong curl care foundation without feeling overwhelmed. The program is flexible, allowing you to progress in a way that fits your schedule.
Group size varies by season, and some people are more active than others, but it’s intentionally kept manageable and intimate so everyone gets support. The structure is designed so that no matter the size, you still get feedback through the community feed, live calls, and call replays.
That’s actually one of the biggest benefits. You’ll learn techniques tailored to your hair, but you’ll also see what works (or doesn’t) for different curl patterns, densities, and porosities. Learning from others helps you avoid mistakes and better understand why your hair behaves the way it does.
The program is open internationally, but participants must be fluent in English.
Payment is collected at sign-up through Mighty Networks, which you can access from desktop or mobile.
You’ll need to access Google Meet for the live calls.
Questions?
Email info@genamarie.co with any questions or help with sign up.
About me...
I'm Gena!
I’m passionate about helping others embrace their natural curls through science-backed education and personalized coaching. Having transitioned my own hair from damage to healthy, natural curls, I understand the challenges and joys of this journey. While I’m not a haircare professional, my goal is to simplify the complexities of curly hair care, offering practical solutions, tutorials, and product recommendations to support you every step of the way. Let’s work together to unlock the full potential of your beautiful curls!
Your Part Might Be Flattening Your Hair!