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Are you styling your hair the way you wish it looked — or the way it actually is?
👉🏼Watch the full video on my Youtube channel!

Copying someone else's routine when you have completely different hair is one of the most common things I see with new clients.

Low density waves doing ten sections and tiny brush coils — all that manipulation is working against you.

For waves and looser curls, less is almost always more.

Your density, porosity, and curl pattern change everything about how your routine should look — and figuring that out is exactly what coaching does.

💬 If you want this kind of personalized help, email me GROUP at info@genamarie.co to learn about the Group Coaching Program. Enrollment closes on June 15 or when spots fill for the Summer program.

Watch the full video on my channel!

#curlyhairtips #curlcoach #wavyhair #curlytips

YouTube Video VVVHVTM2OUJpWFg1cjVzM1NTNjc5ZmN3LnJDdm1FaUFneWxr

Why Copying Someone’s Curl Routine Isn’t Working for You

Do your waves & curls look good before bed but worse the next morning? My clients learn how to diagnose their hair problems, such as frizz or waves falling limp, by looking at WHEN the hair is breaking down.

Email me the word GROUP (info@genamarie.co) to learn more about the Summer Group Coaching Program. Enrollment closes June 15 or when spots fill.

When curls fall apart overnight, it’s usually not random. The timing tells us what to adjust first.
If your hair looks strong on wash day but breaks down after sleep, that points to a sleep protection mismatch. But if the hold isn’t solid to begin with, we fix wash day first before changing your overnight routine.

In this coaching session, we looked at options based on hair type and what actually stays in place overnight:
• clips can protect shape without stretching
• buffs can work when bonnets slide off
• satin pillowcases help but are rarely enough alone
• some refreshing underneath is still normal

Sleep protection isn’t one size fits all. The best method depends on how your hair holds shape overnight.

Email me the word GROUP (info@genamarie.co) to learn more about the Summer Group Coaching Program. Enrollment closes June 15 or when spots fill.

#CurlyHairTips #SleepProtection #WavyHairTips #CurlCoach

New videos every Sunday, so please subscribe so you don't miss a new video! https://www.youtube.com/genamarie?sub_confirmation=1

💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.

📆 CURL COACHING MEMBERSHIP: https://genamarie.co/curl-coaching/
📝 HAIR TYPE QUIZ: https://genamarie.co/hair-type-quiz/
📥 DIGITAL RESOURCES: https://genamarie.co/digital-resources/
🗓 CURLY HAIR TRACKER & PLANNER: https://genamarie.co/product/curly-hair-tracker-planner/

➜FOLLOW
• BLOG: http://www.genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: http://instagram.com/GenaMarie.co
• THREADS: https://www.threads.net/@genamarie.co
• FACEBOOK: http://www.facebook.com/GenaMarie.co
• PINTEREST: http://www.pinterest.com/GenaMarieCo

➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density

➜SHOP MY PRODUCTS:
http://genamarie.co/shop/
https://www.amazon.com/shop/genam

➜MY DISCOUNT CODES
★STRANDPRINT 10% off with code GENA10: https://www.strandprint.com/
★UMBERTO GIANNINI 20% off with code GENAMARIECO: https://us.umbertogiannini.com/GENAMARIECO
★MOP TOP 20% off with code GENA20: https://moptophair.com/gena20
★TOOTILAB 15% off with code GENAMARIE: https://www.tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: https://tidd.ly/3Jkn8sE
★ OUIDAD 25% off with code GENAMARIE: https://bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: https://agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: https://boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: https://glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: https://www.shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: https://www.minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: https://bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: https://bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: https://bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: https://curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: https://bit.ly/DimeBeautyGM

FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.

YouTube Video VVVHVTM2OUJpWFg1cjVzM1NTNjc5ZmN3LmpKOG9tN2hFaEdV

Curls Good Before Bed, Messy in the Morning?

Have you ever reached for more product every time your curls weren't cooperating?

Common mistakes:
❌ Thinking frizz means your hair is dry. → But it's almost always a hold problem.
Frizz from lack of hold usually feels soft. True dryness feels brittle.

❌ Thinking your hair just "needs something else" or → It's often a technique problem.

❌ Using 4+ products to style → Most can use 1-2 products max.

My clients use the same 4-step routine:
1. Shampoo
2. Conditioner
3. Heat protectant/leave-in
4. Gel

👉🏼This is my Moisture-Hold Balance Framework. I have a full video on my channel about this.

👉🏼Email me the word GROUP at info@genamarie.co you're tired of over-complicating curly hair and we'll discuss if you're a fit for my Summer Curl Coaching Program.

👉🏼Watch the full video where I cover these rookie curl mistakes — plus four more things my clients got wrong before they started. 👇

#curlyhairtips #curlcoach #curlyhairroutine #curlytips

New videos every Sunday, so please subscribe so you don't miss a new video! https://www.youtube.com/genamarie?sub_confirmation=1

💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.

📆 CURL COACHING MEMBERSHIP: https://genamarie.co/curl-coaching/
📝 HAIR TYPE QUIZ: https://genamarie.co/hair-type-quiz/
📥 DIGITAL RESOURCES: https://genamarie.co/digital-resources/
🗓 CURLY HAIR TRACKER & PLANNER: https://genamarie.co/product/curly-hair-tracker-planner/

➜FOLLOW
• BLOG: http://www.genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: http://instagram.com/GenaMarie.co
• THREADS: https://www.threads.net/@genamarie.co
• FACEBOOK: http://www.facebook.com/GenaMarie.co
• PINTEREST: http://www.pinterest.com/GenaMarieCo

➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density

➜SHOP MY PRODUCTS:
http://genamarie.co/shop/
https://www.amazon.com/shop/genam

➜MY DISCOUNT CODES
★STRANDPRINT 10% off with code GENA10: https://www.strandprint.com/
★UMBERTO GIANNINI 20% off with code GENAMARIECO: https://us.umbertogiannini.com/GENAMARIECO
★MOP TOP 20% off with code GENA20: https://moptophair.com/gena20
★TOOTILAB 15% off with code GENAMARIE: https://www.tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: https://tidd.ly/3Jkn8sE
★ OUIDAD 25% off with code GENAMARIE: https://bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: https://agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: https://boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: https://glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: https://www.shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: https://www.minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: https://bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: https://bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: https://bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: https://curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: https://bit.ly/DimeBeautyGM

FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.

YouTube Video VVVHVTM2OUJpWFg1cjVzM1NTNjc5ZmN3LmVNWV9MQ3U3THpr

More Products = More Frizz

I asked my curl coaching clients and community what they wish they knew before they started — so you can avoid making the same mistakes. Here's what to do instead.
Summary on the blog:

➜PRODUCT LINKS
• Not Your Mother's Curl Talk Leave-In Conditioner: https://howl.me/ckulaigSQco

• Living Proof Leave-In Conditioning Spray
Living Proof: http://bit.ly/46LC1hb
Amazon: https://amzlink.to/az0oIsgtXZH70
Ulta: https://howl.link/3l8fqu62yxbh1

• Curlsmith Miracle Shield Heat Protection Spray, 10% off with code GENA: https://tidd.ly/3BfRzdn
Amazon: https://amzlink.to/az0zYDYarGivf
Ulta: https://howl.link/zx2q7483p5rpm

• Not Your Mother’s Curl Talk Flash Freeze Gel (Level 5): https://howl.me/ckulaiixOA0

• Ouidad Advanced Climate Control Stronger Hold Gel, 25% off with GENAMARIE: https://bit.ly/3Q9XlkM
Amazon: https://amzlink.to/az0i7jAWvgL3D
Ulta: https://howl.me/ckulgzWavIK

• Curlsmith Fragrance Free Strong Hold Gel, 10% off with code GENA: https://tidd.ly/40SW6P8
Amazon: https://amzlink.to/az0hKEx4FwE0C

• AG Liquid Effects Medium Hold Weightless Styling Gel, 20% off with code GENA20: https://agcare.sjv.io/xkQBev
Amazon: https://amzlink.to/az0MfXhZbJG3H

• Curlsmith Defrizzion + XXL Diffuser, 10% off with code GENA: https://tidd.ly/3cuopwB
Amazon: https://amzlink.to/az0NE8TZ1YzCi
Ulta: https://howl.me/ckueKkskohE

➜TIMESTAMPS
0:00 Intro
0:52 Moisture for Frizz
4:02 Styling for Your Ideal Hair
6:54 Products to Fix Problems
9:22 Washing Frequency
11:46 Avoiding Heat Completely
15:12 Need More Help?

New videos every Sunday, so please subscribe so you don't miss a new video! https://www.youtube.com/genamarie?sub_confirmation=1

💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.

📆 CURL COACHING MEMBERSHIP: https://genamarie.co/curl-coaching/
📝 HAIR TYPE QUIZ: https://genamarie.co/hair-type-quiz/
📥 DIGITAL RESOURCES: https://genamarie.co/digital-resources/
🗓 CURLY HAIR TRACKER & PLANNER: https://genamarie.co/product/curly-hair-tracker-planner/

➜FOLLOW
• BLOG: http://www.genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: http://instagram.com/GenaMarie.co
• THREADS: https://www.threads.net/@genamarie.co
• FACEBOOK: http://www.facebook.com/GenaMarie.co
• PINTEREST: http://www.pinterest.com/GenaMarieCo

➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density

➜SHOP MY PRODUCTS:
http://genamarie.co/shop/
https://www.amazon.com/shop/genam

➜MY DISCOUNT CODES
★STRANDPRINT 10% off with code GENA10: https://www.strandprint.com/
★UMBERTO GIANNINI 20% off with code GENAMARIECO: https://us.umbertogiannini.com/GENAMARIECO
★MOP TOP 20% off with code GENA20: https://moptophair.com/gena20
★TOOTILAB 15% off with code GENAMARIE: https://www.tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: https://tidd.ly/3Jkn8sE
★ OUIDAD 25% off with code GENAMARIE: https://bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: https://agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: https://boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: https://glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: https://www.shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: https://www.minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: https://bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: https://bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: https://bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: https://curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: https://bit.ly/DimeBeautyGM

FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.

YouTube Video VVVHVTM2OUJpWFg1cjVzM1NTNjc5ZmN3LnJHR2pKVkxFaERF

Popular Curl Advice That's Actually Working Against You (& What to Do Instead)

Recent Posts

Shop

Curly Hair Tracker & Planner Spreadsheet

Innersense Air Dry Styling Cream

Bounce Curl Slick-Dense Define EdgeLift Brush

Maui Moisture Lightweight Hydration + Hibiscus Water Conditioner

Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo

Tangle Teezer Naturally Curly Detangling Brush

Ouidad Advanced Climate Control Heat & Humidity Stronger Hold Gel

Not Your Mother’s Curl Talk Flash Freeze Gel

Curlsmith Fragrance-Free Strong Hold Gel

Curlsmith Defrizzion Hair Dryer & XXL Diffuser

DISCLOSURE: Links included on the products are affiliate links, meaning I receive a commission when checking out through my links. This does not impact the price you pay, and is a small way to support this website.
This website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for me to earn fees by linking to Amazon.com and affiliated sites. As an Amazon Associate I earn from qualifying purchases.
Click here for the full disclosure.

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