Skip to content

Menu

About
Contact
Press
Shop
Testimonials
Hair Type Quiz
Curl Coaching

About
Contact
Press
Shop
Testimonials
Hair Type Quiz
Curl Coaching

My account

My account

Curls
Beauty
- Makeup
- Nails
- Skin
- Beauty Guides
Style
Lifestyle
- Health & Fitness
- Home
- Pets
- Travel

Curls
Beauty
- Makeup
- Nails
- Skin
- Beauty Guides
Style
Lifestyle
- Health & Fitness
- Home
- Pets
- Travel

Products / Hair / Styler / Gel

Gel

Showing 1–20 of 49 resultsSorted by latest

Bounce Curl Ceramide Jelly
Buy from Bounce Curl with code GENAMARIE
Joico Joigel Firm Styling Gel
Buy from Amazon Buy from ULTA
Rizos Curls Strong Hold Gel
Buy from ULTA Buy on Amazon
Marc Anthony Define & Hold Flex Hair Styling Gel
Buy from Amazon
MopTop Anti Frizz Gel
Buy from MopTop with code GENA20 Buy from Amazon
Rizos Light Hold Gel
Buy from Amazon
Prose Custom Styling Gel
50% off first order from Prose
Olaplex Bond Shaper Curl Defining Gel
Buy from ULTA
Texture ID Low Porosity Curl Defining Gel
Buy from Sally Beauty
Redken Sculpting Curl Gel
Buy from Amazon
Tootilab All Weather Styling Gel
Buy from Tootilab with code GENAMARIE
Aveda Be Curly Advanced Coil Definer Gel
Buy from Aveda
Curl Keeper Ultimate Hold Hair Gel for Curly Hair
Buy from Amazon
Hask Curl Care Curl Shaping Jelly
Buy from Amazon
Goddess CURLS Botanical Gelle
Buy from Amazon
Innersense I Create Curl Memory
Buy from Innersense with code GENA15 Buy from Amazon Buy from Ulta
Curlsmith Frizz Rescue Curl Retainer
Buy from Curlsmith with code GENA Buy from Amazon Buy from Ulta
TréLuxe Hi! Definition™ Fragrance-Free Curl Enhancer Styling Gel
Buy from TreLuxe
Aveda Confixor Liquid Gel
Buy from Aveda Buy from Retailer
Uncle Funky’s Daughter Curly Magic Curly Stimulator
Buy from Target Buy from Amazon

1
2
3
→

Youtube Instagram Tiktok Pinterest Facebook-f Twitter

Youtube

Not all curl routines work for every hair type — and the gel you're using makes all the difference. Watch me test a soft finish vs. rough finish routine side by side to see what a balanced moisture and hold routine actually looks like for each.
Join Summer curl coaching before June 15: https://genamarie.co/curl-coaching/

👉🏼Summary & more product combos on the blog: https://genamarie.co/2026/05/soft-vs-rough-finish-curl-routine-a-side-by-side-split-test/

➜PRODUCT LINKS
SOFT:
• Living Proof Leave-In Conditioning Spray
Living Proof: http://bit.ly/46LC1hb
Amazon: https://amzlink.to/az0oIsgtXZH70
Ulta: https://howl.link/3l8fqu62yxbh1

• Curlsmith Fragrance Free Strong Hold Gel, 10% off with code GENA: https://tidd.ly/40SW6P8
Amazon: https://amzlink.to/az0hKEx4FwE0C

ROUGH:
• Curlsmith Miracle Shield Heat Protection Spray, 10% off with code GENA: https://tidd.ly/3BfRzdn
Amazon: https://amzlink.to/az0zYDYarGivf
Ulta: https://howl.link/zx2q7483p5rpm

• Ouidad Advanced Climate Control Stronger Hold Gel, 25% off with GENAMARIE: https://bit.ly/3Q9XlkM
Amazon: https://amzlink.to/az0i7jAWvgL3D
Ulta: https://howl.me/ckulgzWavIK

TOOLS:
• Hair Repear Towel, Un-dyed: https://amzlink.to/az06iCyN0fUQi

• Bouclème Flairosol Mist Spray Bottle, 15% off with code GENA15: https://collabs.shop/y3cj1c

• Bounce Curl Volume Root Clips, 10% off with code GENAMARIE: https://glnk.io/x26q/genamarieco53q

• Tangle Teezer Naturally Curly Brush
Amazon: https://amzlink.to/az033gxXxkLfe
Ulta: https://howl.me/ckulsmeTcNg

• Curlsmith Defrizzion + XXL Diffuser, 10% off with code GENA: https://tidd.ly/3cuopwB
Amazon: https://amzlink.to/az0NE8TZ1YzCi
Ulta: https://howl.me/ckueKkskohE

➜WHAT I'M WEARING
Lipstick: https://amzlink.to/az0uNjGMfolS1

➜TIMESTAMPS
0:00 Intro
0:40 What is hair finish?
1:55 Characteristics of soft finish
2:36 Characteristics of rough finish
3:41 Step 1: Prep
6:25 Step 2: Gel
10:10 Step 3: Style
11:39 Step 4: Microplop
13:32 Step 5: Diffuse
14:47 Day 1 results
16:59 Day 2, no refresh
18:49 Need more help?

Check out @itsbarbiedelle's content on hair finish!

New videos every Sunday, so please subscribe so you don't miss a new video! https://www.youtube.com/genamarie?sub_confirmation=1

💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.

📆 CURL COACHING MEMBERSHIP: https://genamarie.co/curl-coaching/
📝 HAIR TYPE QUIZ: https://genamarie.co/hair-type-quiz/
📥 DIGITAL RESOURCES: https://genamarie.co/digital-resources/
🗓 CURLY HAIR TRACKER & PLANNER: https://genamarie.co/product/curly-hair-tracker-planner/

➜FOLLOW
• BLOG: http://www.genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: http://instagram.com/GenaMarie.co
• THREADS: https://www.threads.net/@genamarie.co
• FACEBOOK: http://www.facebook.com/GenaMarie.co
• PINTEREST: http://www.pinterest.com/GenaMarieCo

➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density

➜SHOP MY PRODUCTS:
http://genamarie.co/shop/
https://www.amazon.com/shop/genam

➜MY DISCOUNT CODES
★STRANDPRINT 10% off with code GENA10: https://www.strandprint.com/
★UMBERTO GIANNINI 20% off with code GENAMARIECO: https://us.umbertogiannini.com/GENAMARIECO
★MOP TOP 20% off with code GENA20: https://moptophair.com/gena20
★TOOTILAB 15% off with code GENAMARIE: https://www.tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: https://tidd.ly/3Jkn8sE
★ OUIDAD 25% off with code GENAMARIE: https://bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: https://agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: https://boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: https://glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: https://www.shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: https://www.minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: https://bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: https://bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: https://bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: https://curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: https://bit.ly/DimeBeautyGM

FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.

YouTube Video VVVHVTM2OUJpWFg1cjVzM1NTNjc5ZmN3LjNKS2I2eEYyWmNn

Are You Styling for the Wrong Finish? Soft vs. Rough Finish Split Test

Do your roots fall flat even when your curls look defined? Email me GROUP at info@genamarie.co if you want help building volume without sacrificing definition, and we can chat to see if my Group Coaching Program is right for you! Enrolling for the Summer coaching program now through June 15!

This is very common with silkier hair types.

When your hair is healthy and smooth, the strands stick together easily. That gives you soft, defined clumps but it also prevents curl stacking, which is what creates fullness at the root.

To increase volume, you need a little friction, so the hairs don’t cling together so tightly.

That can come from:
• Light layering in your haircut
• Or targeted texture and grit at the roots

Even a small mist of dry shampoo or texture spray at the root can create enough separation to help the hair lift and stay lifted, almost like gentle teasing without the damage.

It’s always a balance between softness and structure. More softness creates smoother clumps. More friction creates more fullness.

Email me GROUP at info@genamarie.co if you want help figuring out exactly how to balance softness, hold, and volume for your hair, and we can chat to see if my Group Coaching Program is right for you. Enrolling for the Summer coaching program now through June 15!

#CurlCoach #CurlyHairVolume #WavyHairTips #CurlyHairTips

New videos every Sunday, so please subscribe so you don't miss a new video! https://www.youtube.com/genamarie?sub_confirmation=1

💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.

📆 CURL COACHING MEMBERSHIP: https://genamarie.co/curl-coaching/
📝 HAIR TYPE QUIZ: https://genamarie.co/hair-type-quiz/
📥 DIGITAL RESOURCES: https://genamarie.co/digital-resources/
🗓 CURLY HAIR TRACKER & PLANNER: https://genamarie.co/product/curly-hair-tracker-planner/

➜FOLLOW
• BLOG: http://www.genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: http://instagram.com/GenaMarie.co
• THREADS: https://www.threads.net/@genamarie.co
• FACEBOOK: http://www.facebook.com/GenaMarie.co
• PINTEREST: http://www.pinterest.com/GenaMarieCo

➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density

➜SHOP MY PRODUCTS:
http://genamarie.co/shop/
https://www.amazon.com/shop/genam

➜MY DISCOUNT CODES
★STRANDPRINT 10% off with code GENA10: https://www.strandprint.com/
★UMBERTO GIANNINI 20% off with code GENAMARIECO: https://us.umbertogiannini.com/GENAMARIECO
★MOP TOP 20% off with code GENA20: https://moptophair.com/gena20
★TOOTILAB 15% off with code GENAMARIE: https://www.tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: https://tidd.ly/3Jkn8sE
★ OUIDAD 25% off with code GENAMARIE: https://bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: https://agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: https://boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: https://glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: https://www.shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: https://www.minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: https://bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: https://bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: https://bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: https://curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: https://bit.ly/DimeBeautyGM

FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.

YouTube Video VVVHVTM2OUJpWFg1cjVzM1NTNjc5ZmN3LlZqTHVQQzVEWk5r

Why Soft, Silky Hair Falls Flat

Full video is on my channel where I walk through all the reasons your curls may have stopped curling — and how to troubleshoot them step-by-step.

A lot of people panic and assume their curl pattern is gone, but most of the time, your curls are responding to changes in structure, hold, styling, or routine balance.

This is the same process I walk new coaching clients through:
• Start with a reset wash day: clarify, bond-build, then shampoo and condition
• Build a wash day rotation: treatment wash days alternating with regular wash days so your hair stays balanced over time
• Use stylers with enough hold and structure for your hair type — especially if you have waves or loose curls that get weighed down easily
• Finish with a stronghold gel to lock your curl shape in while drying
• Fix your diffusing: hovering alone usually won’t enhance your curl pattern enough. Scrunch diffuse and dry fully so the curl shape can set

Do these consistently for a few wash days before deciding your curls are “gone.”

That’s how you figure out whether your hair just needs the right routine… or whether something deeper is influencing your curl pattern.

Watch the full video and get product links on my channel.

#curlyhairtips #wavyhairtips #curlcoach #curlyhairroutine #curlroutine

New videos every Sunday, so please subscribe so you don't miss a new video! https://www.youtube.com/genamarie?sub_confirmation=1

💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.

📆 CURL COACHING MEMBERSHIP: https://genamarie.co/curl-coaching/
📝 HAIR TYPE QUIZ: https://genamarie.co/hair-type-quiz/
📥 DIGITAL RESOURCES: https://genamarie.co/digital-resources/
🗓 CURLY HAIR TRACKER & PLANNER: https://genamarie.co/product/curly-hair-tracker-planner/

➜FOLLOW
• BLOG: http://www.genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: http://instagram.com/GenaMarie.co
• THREADS: https://www.threads.net/@genamarie.co
• FACEBOOK: http://www.facebook.com/GenaMarie.co
• PINTEREST: http://www.pinterest.com/GenaMarieCo

➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density

➜SHOP MY PRODUCTS:
http://genamarie.co/shop/
https://www.amazon.com/shop/genam

➜MY DISCOUNT CODES
★STRANDPRINT 10% off with code GENA10: https://www.strandprint.com/
★UMBERTO GIANNINI 20% off with code GENAMARIECO: https://us.umbertogiannini.com/GENAMARIECO
★MOP TOP 20% off with code GENA20: https://moptophair.com/gena20
★TOOTILAB 15% off with code GENAMARIE: https://www.tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: https://tidd.ly/3Jkn8sE
★ OUIDAD 25% off with code GENAMARIE: https://bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: https://agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: https://boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: https://glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: https://www.shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: https://www.minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: https://bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: https://bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: https://bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: https://curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: https://bit.ly/DimeBeautyGM

FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.

YouTube Video VVVHVTM2OUJpWFg1cjVzM1NTNjc5ZmN3LjhYdXdDVFk3U0JJ

How to Get your Curls Back, Step by Step Routine

Privacy Policy
Terms and Conditions
Refund Policy

Privacy Policy
Terms and Conditions
Refund Policy

© 2025 Gena Marie

About
Contact
Press
Shop
Testimonials
Hair Type Quiz
Curl Coaching

My account

Search

Facebook-f Instagram Twitter Pinterest Heart Youtube

What are you looking for?

Search

Search

Cookies help us deliver a smoother experience and content you care about. By using our site, you consent to cookies.