Skip to content

Menu

About
Contact
Press
Shop
Testimonials
Hair Type Quiz
Curl Coaching

About
Contact
Press
Shop
Testimonials
Hair Type Quiz
Curl Coaching

My account

My account

Curls
Beauty
- Makeup
- Nails
- Skin
- Beauty Guides
Style
Lifestyle
- Health & Fitness
- Home
- Pets
- Travel

Curls
Beauty
- Makeup
- Nails
- Skin
- Beauty Guides
Style
Lifestyle
- Health & Fitness
- Home
- Pets
- Travel

Products / Hair / Styler / Page 4

Styler

Showing 61–80 of 127 resultsSorted by latest

Bouclème Super Volumising Foam
Buy from Bouclème with code GENA15
Rizos Curls Curl Defining Cream
Buy from Amazon Buy from Retailer
Curlsmith Flawless Finish Hairspray – Strong Hold
Buy from Curlsmith with code GENA Buy from Amazon Buy from Ulta
Living Proof Style Lab Flex Hairspray
Buy from Living Proof Buy from Ulta Buy from Amazon
AG Curl Fresh Definer Silicone-Free Soft Hold Styling Cream
Buy from AG with code GENA20 Buy on Amazon
Verb Curl Foaming Gel
Buy from Amazon Buy from Ulta Buy from VERB
Verb Curl Cream
Buy from Amazon Buy from Retailer Buy from VERB
Uncle Funky’s Daughter Curly Magic Curly Stimulator
Buy from Target Buy from Amazon
Umberto Giannini Curl Jelly Scrunching Jelly
Buy from Umberto Giannini with code GENAMARIECO Buy from Amazon
Twist Weather Up Lotion
Buy from Amazon
Twist Weather Up Gel
Buy from Walmart
TréLuxe Soothe & Restore Curl Defining Mousse
Buy from TreLuxe
TréLuxe ReFlex™ Curl Styling Serum
Buy from Treluxe Buy from Amazon
TréLuxe Hi! Definition™ Curl Enhancer Styling Gel
Buy from TreLuxe Buy from Amazon
TréLuxe Curl Supreme™ 4-in-1 Hydrating Creme
Buy from TreLuxe Buy from Amazon
PATTERN Styling Custard
Buy from Amazon Buy from Retailer
PATTERN Styling Cream
Buy from Amazon Buy from Retailer
Ouidad Curl Shaper™ Take Shape Plumping + Defining Cream
Buy from Ouidad with code GENAMARIE Buy from Amazon
Ouidad Coil Infusion™ Good Shape Defining Gel
Buy from Ouidad with code GENAMARIE Buy from Retailer
Ouidad Advanced Climate Control® Frizz-Fighting Touch-Up Balm
Buy from Ouidad with code GENAMARIE Buy from Retailer

←
1
2
3
4
5
6
7
→

Youtube Instagram Tiktok Pinterest Facebook-f Twitter

Youtube

Not all curl routines work for every hair type — and the gel you're using makes all the difference. Watch me test a soft finish vs. rough finish routine side by side to see what a balanced moisture and hold routine actually looks like for each.
Join Summer curl coaching before June 15: https://genamarie.co/curl-coaching/

👉🏼Summary & more product combos on the blog: https://genamarie.co/2026/05/soft-vs-rough-finish-curl-routine-a-side-by-side-split-test/

➜PRODUCT LINKS
SOFT:
• Living Proof Leave-In Conditioning Spray
Living Proof: http://bit.ly/46LC1hb
Amazon: https://amzlink.to/az0oIsgtXZH70
Ulta: https://howl.link/3l8fqu62yxbh1

• Curlsmith Fragrance Free Strong Hold Gel, 10% off with code GENA: https://tidd.ly/40SW6P8
Amazon: https://amzlink.to/az0hKEx4FwE0C

ROUGH:
• Curlsmith Miracle Shield Heat Protection Spray, 10% off with code GENA: https://tidd.ly/3BfRzdn
Amazon: https://amzlink.to/az0zYDYarGivf
Ulta: https://howl.link/zx2q7483p5rpm

• Ouidad Advanced Climate Control Stronger Hold Gel, 25% off with GENAMARIE: https://bit.ly/3Q9XlkM
Amazon: https://amzlink.to/az0i7jAWvgL3D
Ulta: https://howl.me/ckulgzWavIK

TOOLS:
• Hair Repear Towel, Un-dyed: https://amzlink.to/az06iCyN0fUQi

• Bouclème Flairosol Mist Spray Bottle, 15% off with code GENA15: https://collabs.shop/y3cj1c

• Bounce Curl Volume Root Clips, 10% off with code GENAMARIE: https://glnk.io/x26q/genamarieco53q

• Tangle Teezer Naturally Curly Brush
Amazon: https://amzlink.to/az033gxXxkLfe
Ulta: https://howl.me/ckulsmeTcNg

• Curlsmith Defrizzion + XXL Diffuser, 10% off with code GENA: https://tidd.ly/3cuopwB
Amazon: https://amzlink.to/az0NE8TZ1YzCi
Ulta: https://howl.me/ckueKkskohE

➜WHAT I'M WEARING
Lipstick: https://amzlink.to/az0uNjGMfolS1

➜TIMESTAMPS
0:00 Intro
0:40 What is hair finish?
1:55 Characteristics of soft finish
2:36 Characteristics of rough finish
3:41 Step 1: Prep
6:25 Step 2: Gel
10:10 Step 3: Style
11:39 Step 4: Microplop
13:32 Step 5: Diffuse
14:47 Day 1 results
16:59 Day 2, no refresh
18:49 Need more help?

Check out @itsbarbiedelle's content on hair finish!

New videos every Sunday, so please subscribe so you don't miss a new video! https://www.youtube.com/genamarie?sub_confirmation=1

💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.

📆 CURL COACHING MEMBERSHIP: https://genamarie.co/curl-coaching/
📝 HAIR TYPE QUIZ: https://genamarie.co/hair-type-quiz/
📥 DIGITAL RESOURCES: https://genamarie.co/digital-resources/
🗓 CURLY HAIR TRACKER & PLANNER: https://genamarie.co/product/curly-hair-tracker-planner/

➜FOLLOW
• BLOG: http://www.genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: http://instagram.com/GenaMarie.co
• THREADS: https://www.threads.net/@genamarie.co
• FACEBOOK: http://www.facebook.com/GenaMarie.co
• PINTEREST: http://www.pinterest.com/GenaMarieCo

➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density

➜SHOP MY PRODUCTS:
http://genamarie.co/shop/
https://www.amazon.com/shop/genam

➜MY DISCOUNT CODES
★STRANDPRINT 10% off with code GENA10: https://www.strandprint.com/
★UMBERTO GIANNINI 20% off with code GENAMARIECO: https://us.umbertogiannini.com/GENAMARIECO
★MOP TOP 20% off with code GENA20: https://moptophair.com/gena20
★TOOTILAB 15% off with code GENAMARIE: https://www.tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: https://tidd.ly/3Jkn8sE
★ OUIDAD 25% off with code GENAMARIE: https://bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: https://agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: https://boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: https://glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: https://www.shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: https://www.minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: https://bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: https://bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: https://bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: https://curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: https://bit.ly/DimeBeautyGM

FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.

YouTube Video VVVHVTM2OUJpWFg1cjVzM1NTNjc5ZmN3LjNKS2I2eEYyWmNn

Are You Styling for the Wrong Finish? Soft vs. Rough Finish Split Test

Do your roots fall flat even when your curls look defined? Email me GROUP at info@genamarie.co if you want help building volume without sacrificing definition, and we can chat to see if my Group Coaching Program is right for you! Enrolling for the Summer coaching program now through June 15!

This is very common with silkier hair types.

When your hair is healthy and smooth, the strands stick together easily. That gives you soft, defined clumps but it also prevents curl stacking, which is what creates fullness at the root.

To increase volume, you need a little friction, so the hairs don’t cling together so tightly.

That can come from:
• Light layering in your haircut
• Or targeted texture and grit at the roots

Even a small mist of dry shampoo or texture spray at the root can create enough separation to help the hair lift and stay lifted, almost like gentle teasing without the damage.

It’s always a balance between softness and structure. More softness creates smoother clumps. More friction creates more fullness.

Email me GROUP at info@genamarie.co if you want help figuring out exactly how to balance softness, hold, and volume for your hair, and we can chat to see if my Group Coaching Program is right for you. Enrolling for the Summer coaching program now through June 15!

#CurlCoach #CurlyHairVolume #WavyHairTips #CurlyHairTips

New videos every Sunday, so please subscribe so you don't miss a new video! https://www.youtube.com/genamarie?sub_confirmation=1

💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.

📆 CURL COACHING MEMBERSHIP: https://genamarie.co/curl-coaching/
📝 HAIR TYPE QUIZ: https://genamarie.co/hair-type-quiz/
📥 DIGITAL RESOURCES: https://genamarie.co/digital-resources/
🗓 CURLY HAIR TRACKER & PLANNER: https://genamarie.co/product/curly-hair-tracker-planner/

➜FOLLOW
• BLOG: http://www.genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: http://instagram.com/GenaMarie.co
• THREADS: https://www.threads.net/@genamarie.co
• FACEBOOK: http://www.facebook.com/GenaMarie.co
• PINTEREST: http://www.pinterest.com/GenaMarieCo

➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density

➜SHOP MY PRODUCTS:
http://genamarie.co/shop/
https://www.amazon.com/shop/genam

➜MY DISCOUNT CODES
★STRANDPRINT 10% off with code GENA10: https://www.strandprint.com/
★UMBERTO GIANNINI 20% off with code GENAMARIECO: https://us.umbertogiannini.com/GENAMARIECO
★MOP TOP 20% off with code GENA20: https://moptophair.com/gena20
★TOOTILAB 15% off with code GENAMARIE: https://www.tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: https://tidd.ly/3Jkn8sE
★ OUIDAD 25% off with code GENAMARIE: https://bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: https://agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: https://boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: https://glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: https://www.shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: https://www.minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: https://bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: https://bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: https://bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: https://curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: https://bit.ly/DimeBeautyGM

FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.

YouTube Video VVVHVTM2OUJpWFg1cjVzM1NTNjc5ZmN3LlZqTHVQQzVEWk5r

Why Soft, Silky Hair Falls Flat

Full video is on my channel where I walk through all the reasons your curls may have stopped curling — and how to troubleshoot them step-by-step.

A lot of people panic and assume their curl pattern is gone, but most of the time, your curls are responding to changes in structure, hold, styling, or routine balance.

This is the same process I walk new coaching clients through:
• Start with a reset wash day: clarify, bond-build, then shampoo and condition
• Build a wash day rotation: treatment wash days alternating with regular wash days so your hair stays balanced over time
• Use stylers with enough hold and structure for your hair type — especially if you have waves or loose curls that get weighed down easily
• Finish with a stronghold gel to lock your curl shape in while drying
• Fix your diffusing: hovering alone usually won’t enhance your curl pattern enough. Scrunch diffuse and dry fully so the curl shape can set

Do these consistently for a few wash days before deciding your curls are “gone.”

That’s how you figure out whether your hair just needs the right routine… or whether something deeper is influencing your curl pattern.

Watch the full video and get product links on my channel.

#curlyhairtips #wavyhairtips #curlcoach #curlyhairroutine #curlroutine

New videos every Sunday, so please subscribe so you don't miss a new video! https://www.youtube.com/genamarie?sub_confirmation=1

💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.

📆 CURL COACHING MEMBERSHIP: https://genamarie.co/curl-coaching/
📝 HAIR TYPE QUIZ: https://genamarie.co/hair-type-quiz/
📥 DIGITAL RESOURCES: https://genamarie.co/digital-resources/
🗓 CURLY HAIR TRACKER & PLANNER: https://genamarie.co/product/curly-hair-tracker-planner/

➜FOLLOW
• BLOG: http://www.genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: http://instagram.com/GenaMarie.co
• THREADS: https://www.threads.net/@genamarie.co
• FACEBOOK: http://www.facebook.com/GenaMarie.co
• PINTEREST: http://www.pinterest.com/GenaMarieCo

➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density

➜SHOP MY PRODUCTS:
http://genamarie.co/shop/
https://www.amazon.com/shop/genam

➜MY DISCOUNT CODES
★STRANDPRINT 10% off with code GENA10: https://www.strandprint.com/
★UMBERTO GIANNINI 20% off with code GENAMARIECO: https://us.umbertogiannini.com/GENAMARIECO
★MOP TOP 20% off with code GENA20: https://moptophair.com/gena20
★TOOTILAB 15% off with code GENAMARIE: https://www.tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: https://tidd.ly/3Jkn8sE
★ OUIDAD 25% off with code GENAMARIE: https://bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: https://agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: https://boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: https://glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: https://www.shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: https://www.minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: https://bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: https://bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: https://bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: https://curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: https://bit.ly/DimeBeautyGM

FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.

YouTube Video VVVHVTM2OUJpWFg1cjVzM1NTNjc5ZmN3LjhYdXdDVFk3U0JJ

How to Get your Curls Back, Step by Step Routine

Privacy Policy
Terms and Conditions
Refund Policy

Privacy Policy
Terms and Conditions
Refund Policy

© 2025 Gena Marie

About
Contact
Press
Shop
Testimonials
Hair Type Quiz
Curl Coaching

My account

Search

Facebook-f Instagram Twitter Pinterest Heart Youtube

What are you looking for?

Search

Search

Cookies help us deliver a smoother experience and content you care about. By using our site, you consent to cookies.