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Home / Hair / Styler

Styler

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Eva NYC Shapeshifter Flexible Hairspray
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Not Your Mother’s Curl Talk Fragrance-Free Curl Activating Hair Mousse
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Not Your Mother’s Curl Talk Fragrance & Protein Free Defining Cream
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Joico Joigel Firm Styling Gel
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The Doux Mousse Def Texture Foam
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Living Proof Full Dry Volume Texture Spray
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Rizos Curls Strong Hold Gel
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AG Foam Weightless Volumizer
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Marc Anthony Define & Hold Flex Hair Styling Gel
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Marc Anthony Strictly Curls Curl Envy Cream
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MopTop Anti Frizz Gel
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MopTop Curly Hair Cream
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Rizos Light Hold Gel
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Prose Custom Curl Cream
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Prose Custom Styling Gel
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AG Curl Trigger Defining Spray
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MICHE Set Gel-to-Foam Styling Mousse
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Umberto Giannini Crème De Curl Control Cream
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Olaplex Bond Shaper Curl Defining Gel
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Youtube

Side-by-side split test where I styled both sides of my hair the exact same way, but on the right side, I scrunched using common techniques I see people using, and on the left side, I didn't scrunch at all. I also share common scrunching mistakes, how to scrunch properly, and alternatives.

Summary on the blog: https://genamarie.co/2025/08/is-scrunching-causing-your-frizz-side-by-side-test/
Strong Hold Method Cheat Sheet: https://genamarie.co/product/strong-hold-method-cheat-sheet/

➜PRODUCT LINKS
• Hair Repear Towel: https://amzlink.to/az06iCyN0fUQi
• Bouclème Flairosol Mist Spray Bottle, 15% off with code GENA15: https://collabs.shop/y3cj1c
• Tangle Teezer Brush
Amazon: https://amzlink.to/az033gxXxkLfe
Ulta: https://howl.me/ckulsmeTcNg
• Living Proof Leave-In Conditioning Spray
Living Proof: http://bit.ly/46LC1hb
Amazon: https://amzlink.to/az0oIsgtXZH70
Ulta: https://howl.link/3l8fqu62yxbh1
• Jessicurl Spiralicious Strong Hold Gel, 10% off with code GENAMARIE: https://bit.ly/45RlODG
Amazon: https://amzlink.to/az0zqMUw1LDpk
• Curlsmith Defrizzion + XXL Diffuser, 10% off with code GENAMARIE10: https://tidd.ly/3cuopwB
Amazon: https://amzlink.to/az0NE8TZ1YzCi
Ulta: https://howl.me/ckueKkskohE

➜WHAT I'M WEARING
Tee: https://howl.link/5ej6504ie5j5j
Lip color: https://amzlink.to/az0G0d9gI9ung

➜TIMESTAMPS
0:00 Intro
1:05 Step 1 - Water & heat protectant
1:45 Step 2 - Section & apply gel
2:31 Step 3 - Style
2:58 How NOT to scrunch
4:18 Scrunching alternatives
5:39 Scrunching mistakes & how to scrunch properly
9:29 Step 4 - Microplop & add extra gel
13:29 Step 5 - Diffusing (and diffusing mistakes)
15:44 Step 6 - Fluff & SOTC (and SOTC mistakes)
17:28 Day 1 results, comparison of scrunching vs not scrunching
20:59 Still stuck?

New videos every Sunday, so please subscribe so you don't miss a new video! https://www.youtube.com/genamarie?sub_confirmation=1

💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.

📆 CURL COACHING MEMBERSHIP: https://genamarie.co/curl-coaching/
📝 HAIR TYPE QUIZ: https://genamarie.co/hair-type-quiz/
📥 DIGITAL RESOURCES: https://genamarie.co/digital-resources/
🗓 CURLY HAIR TRACKER & PLANNER: https://genamarie.co/product/curly-hair-tracker-planner/

➜FOLLOW
• BLOG: http://www.genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: http://instagram.com/GenaMarie.co
• THREADS: https://www.threads.net/@genamarie.co
• FACEBOOK: http://www.facebook.com/GenaMarie.co
• PINTEREST: http://www.pinterest.com/GenaMarieCo

➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density

➜SHOP MY PRODUCTS:
http://genamarie.co/shop/
https://www.amazon.com/shop/genam

➜MY DISCOUNT CODES
★STRANDPRINT 10% off with code GENA10: https://www.strandprint.com/
★UMBERTO GIANNINI 20% off with code GENAMARIECO: https://us.umbertogiannini.com/GENAMARIECO
★MOP TOP 20% off with code GENA20: https://moptophair.com/gena20
★TOOTILAB 15% off with code GENAMARIE: https://www.tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: https://www.shareasale.com/r.cfm?b=1024874&u=3789261&m=72573
★ OUIDAD 25% off with code GENAMARIE: https://bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: https://agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: https://boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: https://glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: https://www.shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: https://www.minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: https://bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: https://bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: https://bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: https://curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: https://bit.ly/DimeBeautyGM

FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.

Is Scrunching Causing Your Frizz? Side-by-Side Test + Scrunching Mistakes & Alternatives

My 4 Principles for Stronger Hold #curlyhair #frizzyhair #frizzcontrol

Your Gel Application Could Be Causing Your Frizz

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